Think » Consider
Too often 'the market' is narrowed down to the interaction between the company and its customers. However, customers are only one part of the market. The suppliers, the strategic partners or complementary companies and the competitors are also key market players.
When you want to strengthen your market position, you first have to evaluate the current market situation. Market research helps you to understand your customers, competitors and sector in a better way.
For the development of an effective marketing strategy this business intelligence is essential. Your company has to be prepared to invest adequately to give the managers the necessary marketing information. This intelligence after all enables them to make the right decisions that will increase profits.
When making market-oriented decisions, market research is indispensable. If it is carried out well, the returns are significant. After all: acquiring business intelligence is an investment, not a cost.
The experts at The London Marketing Office have significant experience in international qualitative and quantitative market research. We carry out different types of marketing research: internal company research (identification of commercial strengths and weaknesses) and external market research (analysis of suppliers, competitors, clients, complementary companies).